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The Audio Community
Community
is a typical Anglo-Saxon definition for a group of people
that, for the most diverse reasons, share an interest in the
same matter or share at least partially the same fate, or
carry out similar tasks etc.
The
word community sounds rather new to us Europeans.
We did not ignore it, of course, but we seldom had used it
out of a sociological context - like for the Italian "mountain
communities" for instance.
It was often used for initiatives taken in a spirit of community,
initiatives that therefore rarely were animated by that concept
of "having in common" which refers to a feeling
of having common belongings, common intentions, common tasks
to pursue, common activities to share.
The
Audio Community in the U.S. has been a structured and powerful
reality for many years now, provided with its own regulatory
bodies, organizations, with its own rules - written and not
written.
In
the "Audio Community" manufacturers, retailers,
salespersons, the press, the audiophiles take part, in a word
all those who are in the consumer audio and feel to be an
active part of such community.
Jeez, the Audio Community is neither Plato's "Republic",
nor the socialism made real: competitors stay competitors,
little daily disloyalties keep existing, just like personal
aversions and other human trifles.
Yet
the community has an aggregating ability, an attitude towards
self-defense and proposition that is completely unknown in
our neighborhoods. I know, it's a very American "verve"
anyway, one of these things that almost annoy a bit us ancient
and experienced Europeans, or we find them ridiculous, like
going to a fair or to a conference wearing everybody a badge
with her/his name printed on. But that badge, being ridiculous
and not elegant, is a thing that works: nobody is a Mr. Anonymous,
and you free anyone from the embarrassment of having to recognize
you, even if she/he does not remember of you at all. And if
you start a conversation between a salty snack and a drink
with somebody, she/he will know how to address you instead
of decrypting from your words what is your job or interrupting
you to ask what is your name.
It
is useful, and under a usefulness point of view we can't move
any exception to people from the US (except for switchboard
operators at telephone companies, and the booking staff of
the airlines).
The
Audio Community, like any community, is very practically minded:
not only it defends its own interests, but it also interacts
with those of the public, has an open and fair confrontation
with the press (where this latter is, on its turn), supports
itself and backs its members in troubles.
But to us, ancient and experienced Europeans, this thing looks
a bit ridiculous too, so we keep on fighting each other to
the bitter end in far more ridiculous field battles, hoping
to defend our small field from the assaults of our enemies.
But, who is our enemy? Everybody else, of course.
Each manufacturer dreams of the death of that other manufacturer
who markets the products closest to his ones. Distributors
don't mind if they get ruined, the point for them is snatching
agencies each other, and magazines, instead of contemplating
how to grow and make the market grow, are always slandering
each other (like if they didn't get slandered enough by themselves).
Audiophiles are ready to defy each other in shod mace duels
just to support an opinion different from that of their counterpart.
Somebody, at this point, would reasonably ask: "What
are you telling us, that the US market is a happy island?
Come on!"
Right, it's not a happy island, it's a market, a market (I'm
talking of the audio one only of course, the one I know best)
from which we'd better learn something anyway.
I've
been a member of AAHEA (Academy for Advancement of High End
Audio) since it was founded, even though I've been attending
it very little in recent times. It's a mighty "community"
that brings together manufacturers, distributors, journalists
and representatives of customers, all involved in high quality
audio and video.
Even
AAHEA has had its splits and divisions but, for instance,
I saw it intervene very concretely in favor of small manufacturers
that were in troubled waters, of colleagues from the press
with health or family problems.
I
took part in a lot of meetings (with no luster and no hierarchies)
in which a common and healthy path for the market was pursued,
instead of individual short - term interests. This with -
once more - a peculiar American rationality, that included
the awareness that a healthy market automatically means defense
of each one's own interests.
For
example, it's unconceivable that anybody in the U.S. Audio
Community intervenes to prevent a competitor from taking part
in an audio fair. Please rise his hand the manufacturer or
the distributor who can say that the same happens in the much
smaller European market. Avalon or Audio Research are happy
to exhibit their gear in the same fair where Pioneer or Sony
exhibit theirs. In fact, they know well that if a one-percent
of the enthusiasts of these large brands pop in into their
showrooms and enjoy their sound, that will mean at least one
year of bonanza.
We
are always ready to absorb by impulse the worst things of
the American society, but the best ones always look a bit
ridiculous to us.
It's
like that very blasé movie reviewer who loves to crush
my still beloved, epic movies with Robert Redford. Yesterday
I followed his advice and went to see that humbug called "Phone
Booth" by that emerging and intellectual-ish Joel Schumacher,
intellectual-ish in the sense that he pretends to be an intellectual
instead of an AD professional who got swollen-headed. I felt
like an idiot, after the movie. I think I should just stop
following that reviewer's advice.
We
are utmost supporters of the free market when this matches
our own interests, but we are lobbyist and change-adverse
when it seems that the so much trumpeted free market can offer
other people these chances that we assume must belong to us
only.
Not understanding, precisely, that either that market is fizzy,
then it belongs to all of us, or simply it does not exist,
therefore it ends not belonging to anybody.
That
is the point. Since I like the positive aspects of the US,
and firmly criticize those that in my opinion are the negative
ones, I'd like this little magazine to be perceived as one
of the "trends of thought" of the Audio Community.
But what Audio Community, someone will object?
The one which we must absolutely build if we want to hope
that a world of the Audio will still exists tomorrow.
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