After years of buying, tweaking and modifying audio equipment the last thing on my list of "things to do" in this hobby were cables. When I shopped around I found the price to performance ratio was ridiculous. The mark up on cables was insane. I really didn’t want to spend $1000 on a cable when the unit I was tying it to was $1500. It didn’t make sense so I started building my own. For years I was a DIYer. I built my own speakers, modified equipment, etc. so why not cables too? I’m kicking myself now because I actually started out in Electrical Engineering in College but switched to Structural. The classes bored me to death. Who would have thought that it would end up becoming my passion? But maybe it is better this way as I try to listen to the cable more than to make sure all the numbers are perfect. Perfect numbers don’t always mean perfect sound. Your ear is the only judge.

I guess I’ve answered some of this above. Most of my studies came from searching out as many books as I could read; but years of designing speakers, which is what I originally wanted to do, and modifying my own equipment to get better sound lead me to designing cables. The equipment should be the most important pieces in the system but cables are the umbilical cords for those pieces of equipment so it was just a natural progression for me.

It all started with Ebay.com and Audiogon.com. I had some extra cables I had created and just needed to clean up my audio room. Too much audio stuff laying around so I put them on Ebay. They sold in a day and the feedback I got was wonderful. This is how the business began. I started with just an Interconnect and it evolved into a complete product line now. I think we have a nitch in the custom market as we will make each product in any length or configuration and custom build what ever you want. We don’t just make standard lengths and products. I would say 60% of the business I do is custom.

It’s funny when I started out there really weren’t that many small guys like me. Now if you go on Audiogon everybody and their brother is making cables. And man are they overpriced. How do I know? I do a lot of retermination work for people so I see the materials used. Many of the cable makers are building $100 interconnects, marking them up as $1000, then auctioning them off starting at $1. So the buyer thinks they are getting a great deal when they win them for $500. Scary stuff. I believe in selling them at what they should cost. We sell direct and our prices are fixed. No middle man, no dealer markups, what you see is what you get. We are trying to sell them at a fair price and I think that is why we have so many return customers.

I think I got this one answered above.

Is there a lot of snake oil going around? Oh god yes. I would love to share some insite into a few bogus products out there, but I don’t really want to get into fueds with people. I have enough on my plate. We can get into a discussion about whether cables make a difference or not, but ultimately your ears are the only judge. If you can’t hear a difference, then don’t spend the money on them. If you can, do. We offer a 30 day return policy, if they sound the same as your $3 interconnects, send them back. No harm done. It’s worth a try. If I didn’t think they made a difference, I would have never started the company.

There will always be a need for cables however, there may be fewer needed in your system. With such things as Firewire that can carry both video and audio in one cable, the need for multiple runs will decrease with the run of the mill setups. Of course, the Higher End 2 channel equipment I see as unchanged. A good comparison to where things might go in the future is the way the Analog Hobbiest are still around. Digital didn’t eliminate Analog and the single cable connection will never eliminate the purists out there trying to squeeze out every last drop of quality in their system. I see Moon Audio continuing to try and do what it does now. Develop fair priced cables that get you as much bang for the buck as possible. No Snake OilJ